About

Copy leader with over 15 years of experience specializing in brand-voice development and content strategy for major brands and start-ups. I was Head of Content at ASOS, where I managed the editorial and social media teams and directed creative content across every aspect of the business for the US market. Prior to this role, I was Senior Writer and Editor at Moda Operandi, where I built the voice of a luxury start-up from the ground up for every touchpoint of the customer’s content journey. I’ve written copy for every channel and at every stage of the marketing funnel: CRM, social (organic and paid), video, website, print, product, app, UX, and even C-suite speeches and press statements.

Most recently, I worked in fintech as Copy Lead at Klarna, managing CRM and Paid Media content. I’m currently on contract with AKQA developing copy for a Fortune 500 bank’s latest product launch. I began my career as an editor at Teen Vogue and The Onion, and I’ve have held copywriting positions at Saks Fifth Avenue and Bloomingdale’s. My clients have included FILA, Maisonette, Noah, Diesel, Banana Republic, Depop, Victoria’s Secret, J Brand, and more.

I also write fiction.