Margaret meehan

Developed campaign copy and content strategies for paid media across our global markets with the goal of driving traffic and building awareness.

At Klarna, the challenge was satisfying the tonal sensibilities and marketing needs of our retail partners, while keeping our distinctive TOV intact. We can be luxe, educational, playful, or conversational—it’s all about context. But no matter what, we always sound like Klarna.

Oversaw CRM copy that spanned every vertical: home, tech, food, fashion, fitness, beauty—and the list goes on. I worked cross-functionally to build a robust content strategy that optimized revenue and retention. Through creative-led and data-backed A/B testing, we learned what makes customers click—both emotionally and literally.

Developed copy and tone of voice guidelines as consultant for rebrand of Merchant Financial Group. They wanted to position themselves as a fresher, more approachable alternative to big banks for young start-ups in the early stages of funding.

Directed and wrote editorial, lifecycle, website, UX, packaging, and promotional copy for multiple retail clients that reinforced clothing rental as a primary value proposition.

Developed copy and strategy across CRM, website, and seasonal fashion moments for Banana Republic as a senior copy consultant.

Directed and wrote all copy for the launch of Maisonette, a children's luxury retailer founded by two Vogue editors, creating its whimsical and playful brand voice throughout the customer journey.

To capture the hearts and minds of Gen Z, I concepted, wrote, and executed a series of video ads for ASOS’s first-ever prom campaign. The ambition was to leverage the viral phenomenon of “promposals” in a way that felt inclusive, relatable, nostalgic, and extremely ASOS.

Spearheaded creative concept, copy, user journey, casting, styling, and visual direction for ASOS campaigns across every platform, including organic and paid social media, website, print advertisements, and blog.

Scouted, commissioned, and interviewed talent for ASOS magazine and asos.com.

Directed and wrote digital and print ads targeted at ASOS's "fashion-obsessed, twenty-something" customer.

As Head of Content for the US, I oversaw and supported casting, styling, production, and editorial direction for multiple campaigns and brand partnerships, including Complex, Refinery29, Lucky magazine, PopSugar, and Nylon.

Created copy across print, digital, and B2B collateral that positioned Moda Operandi as a fashion authority in the global luxury market. 

Conceptualized and wrote Moda Operandi's seasonal fashion campaigns from ideation to completion, which received earned press on several publications, including Elle.com.

Wrote all copy for the launch of Moda Operandi’s app and collaborated with the product team on user journey.

Created copy and established tone for every asset of Moda Operandi's sponsorship of the Metropolitan Museum of Art's Costume Institute Exhibition, Punk: Chaos to Couture, including website, blog posts, emails, products, press, founder speeches, a Vogue advertorial, and the exhibition’s signage and catalog.

Wrote editorial copy for emails, shopping features, and every fashion week around the globe.

Wrote all editorial copy for website and print catalogs geared toward a college-aged consumer. Fun fact: I named the “Wear Everywhere” bra in 2009, Victoria’s Secret’s bestseller 14 years and counting (I like to think it has something to do with the name).